J10
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MBC Group has signed with Animaccord, to be exclusive agent. As a result, Masha & the Bear is now no longer a Spacetoon exclusive agent. That’s better, despite that it’s supposed to be aired on CN Arabic instead of MBC Group’s MBC3, because of being aired on Boomerang globally over the past years.
MBC Group has become the exclusive licensing agent for Animaccord’s children series, titled Masha and the Bear, in the region.
MBC Group’s Licensing & Merchandising unit will provide Animaccord with a full 360-support solution, which includes but is not limited to inking consumer products deals, increasing and strengthening the presence of the Masha and the Bear brand via digital offerings, events and on TV.Additionally, the cartoon will be televised on MBC3, as well as on Shahid Kids.
Commenting on the partnership, Bassel Ghoussainy, Head of Licensing & Merchandising at MBC Group, said: “Masha and the Bear is one of the most successful and renowned properties globally, and we are delighted to be representing the brand in MENA. Masha and the Bear has an extensive licensing programme in many other regions around the world and our expertise in licensing will enable us to replicate this success and build a robust merchandising and retail program in the region.”
Ashraf Younis, Director of MBC Action and MBC3 at MBC GROUP added: “We are delighted to sign ‘Masha and the Bear for MBC3; a property that kids around the world love and engage with. Masha and the Bear has found its new home in the MENA. We are looking forward to hosting Masha and her friends on our platforms and for our viewers to enjoy watching on the number one kids’ channel in the region.”
MBC Group signs multi-platform deal with Animaccord
MBC Group has become the exclusive licensing agent for Animaccord’s children series, titled Masha and the Bear, in the region.
MBC Group’s Licensing & Merchandising unit will provide Animaccord with a full 360-support solution, which includes but is not limited to inking consumer products deals, increasing and strengthening the presence of the Masha and the Bear brand via digital offerings, events and on TV.Additionally, the cartoon will be televised on MBC3, as well as on Shahid Kids.
Commenting on the partnership, Bassel Ghoussainy, Head of Licensing & Merchandising at MBC Group, said: “Masha and the Bear is one of the most successful and renowned properties globally, and we are delighted to be representing the brand in MENA. Masha and the Bear has an extensive licensing programme in many other regions around the world and our expertise in licensing will enable us to replicate this success and build a robust merchandising and retail program in the region.”
Ashraf Younis, Director of MBC Action and MBC3 at MBC GROUP added: “We are delighted to sign ‘Masha and the Bear for MBC3; a property that kids around the world love and engage with. Masha and the Bear has found its new home in the MENA. We are looking forward to hosting Masha and her friends on our platforms and for our viewers to enjoy watching on the number one kids’ channel in the region.”
MBC Group signs multi-platform deal with Animaccord
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