Boomerang (US) News & Discussion II: Rebrand

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Oh well, I'm not able to watch Boomerang anymore as my Cable Provider dropped it in my area, but I guess it's interesting to hear from the recent info above.
 

SilentYoda

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It's Xfinity.
Oh wow, it looks like Comcast dropped some channels to free up the bandwidth so they don't have to rely on SDV (switched digital video) technology because it make much slower to tune.

Spectrum is pretty bloated and out of sync, so that why I dumped Spectrum cable TV.
 

wiley207

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Xfinity/Comcast NEVER carried Boomerang in my area (New England). Of course, back in the 2000s many Comcast providers did not carry Boomerang, and since a good chunk of the U.S.A. population used Comcast... well, there's a big reason why only a small percentage of people in the country got Boomerang then!
My dad would always say that Comcast would add Boomerang if enough people want them. And enough people DID want it, but Comcast New England still said "no", as it wasn't ad-supported back then.
 

SilentYoda

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Xfinity/Comcast NEVER carried Boomerang in my area (New England). Of course, back in the 2000s many Comcast providers did not carry Boomerang, and since a good chunk of the U.S.A. population used Comcast... well, there's a big reason why only a small percentage of people in the country got Boomerang then!
My dad would always say that Comcast would add Boomerang if enough people want them. And enough people DID want it, but Comcast New England still said "no", as it wasn't ad-supported back then.
Tell Discovery to make Boomerang as must carry under 1992 Cable Act, so Comcast is obligated to carry.
 

imflamey

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What is Boomerang's future? It's going to end up as a block in HBO Max or a streaming app now.

Honestly, CN sort of killed Boomerang fully in 2015. Okay, the Boomerang rebrand did "NOT" kill Boomerang, first of all the schedule was already completely screwed up.They started airing TAWOG and TTG in 2014, Second it's programming wasn't all that bad at least Classics did air even if it was during the night, and that's the way it was for months. More, and more Classics started coming on especially on the weekends. Later, Boomerang would get "Original" programming later in 2015, which might've got some viewers on the channel "Wabbit", "Be Cool, Scooby-Doo" "Bunnicula". But no, CN just had to air ALL of them for some reason. In February of 2016, CN launched a block of "Saturday Morning Premieres", which lasted up until March of 2016. Second Disaster, the Boomerang streaming service. Boomerang had "The Tom and Jerry Show", "New Looney Tunes", "Dorothy and the Wizard of Oz", "Be Cool, Scooby-Doo", and "Bunnicula", but for some reason all of them were just dumped on the streaming service, they didn't care to launch a HD feed or make new promos. Just look at the state of the channel, every single freaking ad break they air the same promos, "Looney Tunes Promo", "Scooby-Doo and Guess Who Promo", "The Tom and Jerry Show Promo", and the Boomerang Theater promo (Although, that is mostly in ECPs) they're now dumping TTG, TAWOG, Craig of the Creek, and Total Drama Rama. What's even more annoying is this is only a big problem in the U.S, even Latin America and Brazil took the 2018 rebrand. Boomerang is fine in EMEA regions, this is only a big problem in the U.S, either way Boomerang has no more "Originals", and now is just a re-run network that airs Scooby-Doo, Tom and Jerry, Looney Tunes and maybe a few other things but that's it. It's constantly loosing viewership and it's going to end up as a block on HBO Max at this point.
 

Markus Nelis

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It's funny y'all still say Boomerang linear will shut down. You said it in 2017. Never happened. It's already 2022 it still won't happen anytime soon. TV marketing in the US is strong. You can argue that cable nowadays get low ratings but marketing keeps going on strong.

Ad revenue: They make a good use to keep the channel on-air to get that money.

Plus the channel is a strong brand around the world so for you in the US it wouldn't make logical sense to shut Boomerang down while the international countries still have it. It would be weird if that happened.
 

wiley207

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Looks like TVPassport and OnTVTonight are in the process of correcting their Boomerang schedules to the current one!
 

imflamey

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It's funny y'all still say Boomerang linear will shut down. You said it in 2017. Never happened. It's already 2022 it still won't happen anytime soon. TV marketing in the US is strong. You can argue that cable nowadays get low ratings but marketing keeps going on strong.

Ad revenue: They make a good use to keep the channel on-air to get that money.

Plus the channel is a strong brand around the world so for you in the US it wouldn't make logical sense to shut Boomerang down while the international countries still have it. It would be weird if that happened.
They can at any time announce that all feeds will shut down. Although, it's unlikely.
 

wiley207

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Looks like TVPassport and OnTVTonight are in the process of correcting their Boomerang schedules to the current one!
And it's been updated!
But they still tease us by showing "Tom and Jerry: The Fast and the Furry," and not the Road Runner cartoon the title is based off of! I swear that they KNOW that both were made by the same production company, but would rather air the "Tom and Jerry" one due to it being newer, rather than update their Looney Tunes selections beyond "Upswept Hare," "Rabbit Transit," "Buccaneer Bunny," "14 Carrot Rabbit" and other classic WB shorts without thunder and lightning.
Oh, and "Scooby-Doo, Where Are You!" is back on the schedule!
 

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