- Oct 23, 2014
The B&B revival failed in part because MTV's core demographic was drastically different by 2011. B&B appealed especially to 14-22 year old males, and MTV's viewers in 2011 were mostly 12-14 year old girls and twenty something women, resembling more ABC Family than Adult Swim.I remember the "failed" B&BH relaunch a few years back and thought those were the finest episodes the show ever produced. But MTV apparently canceled it because it was a little too high-brow for their current audience, which says volumes.
That was what MTV was in the mid-late 90s and even in 2000. Even if it wasn't really a music video channel anymore, it still remained mostly a channel about music first and foremost. The whole random reality show onslaught really didn't get out of hand until the 2000s.I've said this before, even if MTV doesnt want to play music videos, why not just do documentaries or other things related to music? Dont you think a fan of say, Megan Thee Stallion, would be interested in a documentary about her rise to fame?