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The Adorkable One.
Hey guys. Here's another Disney related topic that I want talk about. It's the 1997-2002 era of Disney Channel.
Back in the 80's and early 90's, The Disney Channel used to be a premium cable network. Think of along the lines of HBO, Showtime, Cinemax, but more Disney-fied, if you catch my drift.
The Disney Channel used to be a network geared towards the entire family. Kids, adults, and parents with their kids.
At the time, Nickelodeon was the first and only network for kids, and the new Cartoon Network was a network that geared towards animation fans of all ages. The Disney Channel, on the other hand, is a co-viewing network that the entire family can enjoy and watch together.
Then around the mid-late 90's, this is when cable TV has become very popular, and The Disney Channel has began to struggle as a premium network. So, Disney decided to make some major changes.
Then, on April 6, 1997, The Disney Channel received a major rebrand. Calling themselves as "Disney Channel" or just "Disney" for short.
The new Disney Channel gives more of a modern feel of the network, but still geared towards the entire family. However, it was more or less geared towards kids with their families.
From the very beginning, Disney Channel didn't have any specific blocks that geared towards kids and families. It was all under the umbrella.
Up until the rebrand, around 1997 and 1998, Disney Channel decided to launch three programming blocks for three different demographics: one for preschoolers, one for pre-teens and teens, and one for adults.
The very first block on Disney Channel was Playhouse Disney, launched on April of 1997.
Playhouse Disney is a morning block geared towards preschoolers. It featured shows such as PB&J Otter, Bear and the Big Blue House, Stanley, Rollie Pollie Ollie, and so much more.
Then, the second block, Vault Disney, launched on September of 1997.
Vault Disney is a night time block that geared towards adults, who loves classic Disney. It used to be a Sunday night block, but it got expanded throughout the week much later on.
Vault Disney aired shows and movies that came out during Walt Disney's timeline such as Spin and Marty, The Mickey Mouse Club, Zorro, Ink and Paint Club, Walt Disney The Anthology Series, and many more.
Finally, the third and final block, which has not only the most well-known out of all of them(save for Playhouse Disney), but it was the block that changed Disney Channel forever:
Zoog Disney.
Zoog Disney has officially launched on August of 1998. It was geared toward pre-teens and teenagers.
The concept of Zoog Disney was to design to be a interactive block that integrate TV and the internet. It was hosted by animated androids, known as The Zoogs. You can play games, vote polls, and much more on the Disney Channel website and the results will be on TV. Plus, you can watch music videos and concert specials on the block.
The main draw for Zoog Disney was their original series. It featured shows such The Famous Jett Jackson, Bug Juice, The Jersey, So Weird, In a Heartbeat, and the ones we all know and love like Even Stevens, The Proud Family, Lizzie McGuire, and Kim Possible. Those shows has become huge hits for the network, especially Lizzie McGuire and Even Stevens.
A couple of years earlier, Disney launched their made-for-TV movie division called Disney Channel Original Movies in 1997.
Their very first TV movie was Under Wraps. However, DCOM released their very first hit, Halloweentown in 1998, and it became a major staple throughout the decades.
Going back to Zoog Disney. It was originally aired on Saturday and Sundays afternoons to evenings, but in 2000, it was expanded to Fridays, Saturdays, and Sundays under the name, Zoog Weekendz, which led to Zoog Disney giving a major facelift like making The Zoogs become a lot more humaniod.
What about the main Disney Channel itself?
The main Disney Channel continued to air family movies and specials. Then around 1995, Disney bought ABC. Which led to shows that were produced for ABC coming to Disney Channel as reruns such as Boy Meets World, Sister Sister, Smart Guy, and Brotherly Love (which is ironic considering that the aforementioned shows did became a major staple for Disney Channel and having the actors starring in other Disney shows and movies)
As for their animated series? While Disney did aired their animated series from the 80's and 90's here and there, but in 1998, they launched Toon Disney. A spin-off network dedicated to Disney TV animation and movies.
Finally, in December of 1998, Disney decided to switch to a premium network to a basic cable network.
Overall, the rebrand for Disney Channel was very successful. It help garnered 70 million subscribers. Disney wanted to reach out as many people as possible, and it paid off very well as their shows and movies become huge hits, and it has potential to compete against Nickelodeon and Cartoon Network.
So, what happened?
By around the early 2000's, Disney decided to gradually phase out their "family" image, in favor of content that geared towards pre-teens and teens (with families in mind) like Lizzie McGuire and Even Stevens since both of them become hugely successful for the network.
On top of that, the Zoog Disney branding has become a lot more prominent, and the original shows and movies took up more and more of the schedule, and regular Disney programming has eventually phased out (with the exception of ABC sitcoms and non-Disney movies). Disney Channel was no longer the "family" network anymore.
Which led to its biggest change in 2002.
Around late July or August of 2002, Disney quietly discontinued Zoog Disney and its weekend block, Zoog Weekendz, in favor of the Disney Channel brand name as their shows were on every single day.
On top of that, Vault Disney was officially discontinued on September 9th 2002 and it was replaced by more Disney Channel reruns as the executives wanted a consistent 24-hour programming basis for kids, no matter what time zone they're in.
Lastly, on September 30th 2002, Disney Channel was given a massive makeover and has become a major icon for kids, families, and Disney fans for many generations, The Bounce Era featuring the iconic Mickey Head.
And thus, the rest was history.
The main reason why I want to talk about this is because it was a very interesting time for Disney Channel, yet a very important one. It helps give Disney Channel a brand new identity and wants more families to watch the network. As the demographic shifts to be a tween network, it help garnered to even a bigger success and became a rival to Nickelodeon. And that's funny because the 1997 rebrand has that Nickelodeon inspired environment, but still kept that family feel.
Your mileage may vary when you think about these shows, but I think it's important to understand that Disney Channel wanted to get into cable TV business, and rebranding themselves from scratch is the best way to do it.
So, hats off to House of Mouse for setting up a new legacy for future generations all thanks to the 1997-2002 rebrand.
So what do you guys think of this?
Let me know down below.
Back in the 80's and early 90's, The Disney Channel used to be a premium cable network. Think of along the lines of HBO, Showtime, Cinemax, but more Disney-fied, if you catch my drift.
The Disney Channel used to be a network geared towards the entire family. Kids, adults, and parents with their kids.
At the time, Nickelodeon was the first and only network for kids, and the new Cartoon Network was a network that geared towards animation fans of all ages. The Disney Channel, on the other hand, is a co-viewing network that the entire family can enjoy and watch together.
Then around the mid-late 90's, this is when cable TV has become very popular, and The Disney Channel has began to struggle as a premium network. So, Disney decided to make some major changes.
Then, on April 6, 1997, The Disney Channel received a major rebrand. Calling themselves as "Disney Channel" or just "Disney" for short.
The new Disney Channel gives more of a modern feel of the network, but still geared towards the entire family. However, it was more or less geared towards kids with their families.
From the very beginning, Disney Channel didn't have any specific blocks that geared towards kids and families. It was all under the umbrella.
Up until the rebrand, around 1997 and 1998, Disney Channel decided to launch three programming blocks for three different demographics: one for preschoolers, one for pre-teens and teens, and one for adults.
The very first block on Disney Channel was Playhouse Disney, launched on April of 1997.
Playhouse Disney is a morning block geared towards preschoolers. It featured shows such as PB&J Otter, Bear and the Big Blue House, Stanley, Rollie Pollie Ollie, and so much more.
Then, the second block, Vault Disney, launched on September of 1997.
Vault Disney is a night time block that geared towards adults, who loves classic Disney. It used to be a Sunday night block, but it got expanded throughout the week much later on.
Vault Disney aired shows and movies that came out during Walt Disney's timeline such as Spin and Marty, The Mickey Mouse Club, Zorro, Ink and Paint Club, Walt Disney The Anthology Series, and many more.
Finally, the third and final block, which has not only the most well-known out of all of them(save for Playhouse Disney), but it was the block that changed Disney Channel forever:
Zoog Disney.
Zoog Disney has officially launched on August of 1998. It was geared toward pre-teens and teenagers.
The concept of Zoog Disney was to design to be a interactive block that integrate TV and the internet. It was hosted by animated androids, known as The Zoogs. You can play games, vote polls, and much more on the Disney Channel website and the results will be on TV. Plus, you can watch music videos and concert specials on the block.
The main draw for Zoog Disney was their original series. It featured shows such The Famous Jett Jackson, Bug Juice, The Jersey, So Weird, In a Heartbeat, and the ones we all know and love like Even Stevens, The Proud Family, Lizzie McGuire, and Kim Possible. Those shows has become huge hits for the network, especially Lizzie McGuire and Even Stevens.
A couple of years earlier, Disney launched their made-for-TV movie division called Disney Channel Original Movies in 1997.
Their very first TV movie was Under Wraps. However, DCOM released their very first hit, Halloweentown in 1998, and it became a major staple throughout the decades.
Going back to Zoog Disney. It was originally aired on Saturday and Sundays afternoons to evenings, but in 2000, it was expanded to Fridays, Saturdays, and Sundays under the name, Zoog Weekendz, which led to Zoog Disney giving a major facelift like making The Zoogs become a lot more humaniod.
What about the main Disney Channel itself?
The main Disney Channel continued to air family movies and specials. Then around 1995, Disney bought ABC. Which led to shows that were produced for ABC coming to Disney Channel as reruns such as Boy Meets World, Sister Sister, Smart Guy, and Brotherly Love (which is ironic considering that the aforementioned shows did became a major staple for Disney Channel and having the actors starring in other Disney shows and movies)
As for their animated series? While Disney did aired their animated series from the 80's and 90's here and there, but in 1998, they launched Toon Disney. A spin-off network dedicated to Disney TV animation and movies.
Finally, in December of 1998, Disney decided to switch to a premium network to a basic cable network.
Overall, the rebrand for Disney Channel was very successful. It help garnered 70 million subscribers. Disney wanted to reach out as many people as possible, and it paid off very well as their shows and movies become huge hits, and it has potential to compete against Nickelodeon and Cartoon Network.
So, what happened?
By around the early 2000's, Disney decided to gradually phase out their "family" image, in favor of content that geared towards pre-teens and teens (with families in mind) like Lizzie McGuire and Even Stevens since both of them become hugely successful for the network.
On top of that, the Zoog Disney branding has become a lot more prominent, and the original shows and movies took up more and more of the schedule, and regular Disney programming has eventually phased out (with the exception of ABC sitcoms and non-Disney movies). Disney Channel was no longer the "family" network anymore.
Which led to its biggest change in 2002.
Around late July or August of 2002, Disney quietly discontinued Zoog Disney and its weekend block, Zoog Weekendz, in favor of the Disney Channel brand name as their shows were on every single day.
On top of that, Vault Disney was officially discontinued on September 9th 2002 and it was replaced by more Disney Channel reruns as the executives wanted a consistent 24-hour programming basis for kids, no matter what time zone they're in.
Lastly, on September 30th 2002, Disney Channel was given a massive makeover and has become a major icon for kids, families, and Disney fans for many generations, The Bounce Era featuring the iconic Mickey Head.
And thus, the rest was history.
The main reason why I want to talk about this is because it was a very interesting time for Disney Channel, yet a very important one. It helps give Disney Channel a brand new identity and wants more families to watch the network. As the demographic shifts to be a tween network, it help garnered to even a bigger success and became a rival to Nickelodeon. And that's funny because the 1997 rebrand has that Nickelodeon inspired environment, but still kept that family feel.
Your mileage may vary when you think about these shows, but I think it's important to understand that Disney Channel wanted to get into cable TV business, and rebranding themselves from scratch is the best way to do it.
So, hats off to House of Mouse for setting up a new legacy for future generations all thanks to the 1997-2002 rebrand.
So what do you guys think of this?
Let me know down below.
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